01This policy
This Privacy Policy explains how AdPillar ("AdPillar", "we", "us") handles personal information. It applies to visitors to our website, to the businesses we work for and their staff, and to people who visit our clients' landing pages or call their tracking numbers.
We follow Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). When we handle information about our clients' customers, we do so on our clients' behalf and under their instructions. This policy forms part of our Terms of Service.
02What we collect
From you directly
Your name, business name, email, phone number and anything you tell us in a form, an assessment, a call or an email. If you become a client, we also collect billing details and the logins you create for the client portal.
Automatically, when you visit
Your IP address, browser and device type, the pages you view, the ad or search that brought you, and the time and length of your visit.
On our clients' behalf
When someone visits a client's landing page, fills in a form or calls a tracking number, we collect the details they submit, their phone number, the call itself, and the visit information above. This is what lets our clients see which ads produce real customers.
04Connecting visits, forms and calls
A customer might click an ad on their phone, come back later on a laptop, then call. To show our clients which ad led to that customer, we link those separate events into a single record. This is sometimes called identity stitching.
We link events using a cookie ID, the tracking number called, and details the person chose to give, such as an email address or phone number. We do not buy data from data brokers to identify people, and we do not use these records to build profiles for anyone other than the client the person contacted.
Each client's records are kept separate and are never combined with another client's.
05Call recording
Calls to our clients' tracking numbers, and calls with our own team, may be recorded. Before a recorded call connects, the caller hears a message saying the call may be recorded. Callers who do not want to be recorded can hang up and contact the business another way.
Recordings, along with transcripts and call details such as the caller's number, time and length, are used to:
- show the client which calls came from which ads;
- judge whether a call was a genuine sales enquiry;
- improve ads, landing pages and the way calls are handled.
Only the client and the AdPillar staff working on their account can listen to their recordings.
06How we use information
We use personal information to:
- reply to enquiries and prepare assessments you request;
- deliver, measure and improve our clients' advertising;
- run the client portal and keep accounts secure;
- bill clients and keep business records;
- send updates you have agreed to receive;
- meet our legal obligations.
We do not sell personal information. You can unsubscribe from our emails at any time using the link in each email.
08Where it is stored
We are based in Toronto, Ontario. Some of our service providers store or process information outside Canada, including in the United States. Information held there is protected by our contracts with those providers, but may be accessible to authorities in that country under its laws.
09How long we keep it
We keep personal information only as long as we need it for the purposes above, or as long as the law requires. Lead records and call recordings are kept for as long as the client's account is active, unless the client sets a shorter period, and are deleted or handed over when the account closes. Billing records are kept as long as tax law requires.
10Your rights
You have the right to:
- ask what personal information we hold about you and how it has been used;
- ask us to correct information that is wrong;
- withdraw your consent to marketing, cookies or other optional uses;
- complain to the Office of the Privacy Commissioner of Canada if you are unhappy with how we have handled your information.
If your information came to us through one of our clients, we may pass your request to that business and help them answer it.
11Deleting your data
To ask us to delete your personal information, email hello@adpillar.ca with the subject "Delete my data". Tell us the email address or phone number you used, and, if you called or contacted a business, which one.
We will confirm your identity, then delete your information, including call recordings, from our systems and ask our service providers to do the same. We will reply within 30 days. We may need to keep some records where the law requires it, and will tell you if that applies.
12Security
We protect personal information with encryption in transit, access limited to the staff who need it, and secure, monitored hosting. No system is perfectly secure. If a breach creates a real risk of significant harm, we will notify the people affected and the Privacy Commissioner, as the law requires.
13Children
Our services are for businesses. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us their information, contact us and we will delete it.
14Changes to this policy
We may update this policy from time to time. When we make a material change, we will email current clients and post a notice on this page before it takes effect.
15Contact us
Questions, requests and complaints about privacy go to our privacy officer.